9 Elements of Digital Citizenship
Harnessing social capital Dictionary.com. (2019) describes social capital as ‘the interpersonal relationships, institutions, and other social assets of a society or group that can be used to gain advantage’. Facebook, Uber and Airbnb have harnessed this power to grow their companies’ images online. The convenience of being able to download an application where a taxi can collect you from a location and drop you off at your destination is a revolutionary advantage in commuting. Uber connects people to essential services via technology in the palm of your hand. In this country we currently face a high unemployment rate, Uber has helped to alleviate this by creating owner driver run businesses. The company Uber takes a percentage of the fare and the balance is paid to the driver. Facebook has created a social network that connects people to old friends and acquaintances, including family in all parts of the world. Facebook makes its money from the sales of advertising o...